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Brand Identity Guidelines
Important rules to follow.Colour Technical Specifications
To maintain visual integrity, do not guess colours by eye. All assets must use specific Hex Codes (six-digit codes starting with #). This ensures the brand looks the same on a smartphone, a laptop, and a physical sign.
Upload logo.
Upload logo.
Upload logo.
Upload logo.
Upload logo.
Typography Standards
We utilise a strict two-font system to maintain a professional hierarchy. Do not introduce outside fonts into brand materials.
Aa
The Header Font:Verdana BoldUse this for big titles and headlines only. It is designed to grab attention.
Aa
The Body Font:Plus Jakarta Sans RegularUse this for all "small stuff" (paragraphs, emails, and captions). It is designed for long-term readability.
Structural Integrity (The Logo Rule)
The logo is the company's most valuable visual asset. Its proportions are fixed and must never be altered for the sake of "fitting" a space.
The Golden Law:
Never stretch the logo.
Verbal Interface and Tone
The "Tone" is the personality of the brand. It dictates how we interact with our audience. Everyone managing social media or customer service must adopt this specific voice to ensure our brand remains cohesive across all dimensions.
The "Visionary Partner" Vibe
Greeting Style: "Let's build something incredible together."
The Language: Collaborative, forward-thinking, and high-energy.
Usage Case: Use this for brainstorming sessions, project launches, and Instagram Stories.
Key Phrase: "Your design partner"
Notification