Brand Strategy
Audit Blueprint Roadmap

Find the gaps in your foundation. Check off what you have to receive an AI-assisted optimization plan and full strategic roadmap.

01 — Foundation

Origin Narrative

The documented story of why the brand exists.

Example: "We started making our own jerk sauce in Portland because the supermarket brands lacked that real pimento wood smoke flavor."

Mission Statement

A clear promise of the daily value you provide.

Spotify Example: "To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art."

Core Values

Principles that guide every decision and hire.

Example: "Resilience (We find a way), One Love (We treat clients like family), Excellence (No shortcuts)."

Long-term Vision

A specific destination for where the brand sits in 10 years.

SpaceX Example: "To enable people to live on other planets."

02 — Audience

Customer Profile

Detailed description of your highest-value audience.

Example: "Michelle, 34, Diaspora in London. Wants authentic Jamaican coffee but worries about shipping times and freshness."

Pain Point Analysis

Identification of top frustrations your clients face.

Uber Example: "People hate standing in the rain trying to hail a cab or wondering when it will show up."

Buying Triggers

The specific life event or moment that causes a purchase.

Example: "A returning resident planning a container shipment before moving back to St. Ann."

Emotional Hook

How the customer wants to feel after using your service.

Apple Example: "Feeling creative, innovative, and part of the group that 'thinks different'."

03 — Positioning

Differentiation

The unique "only" factor that makes you the choice.

Example: "We are the only villa in Ocho Rios with a private chef included in the base rate."

Competitive Matrix

Gaps identified in your top local or global competitors.

Netflix vs Blockbuster: "Blockbuster requires you to go to the store and pay late fees. Netflix comes to your mailbox (and later screen) with no late fees."

Value Proposition

A single clear sentence explaining why a customer should buy.

Slack Example: "Slack: Be less busy."

Market Category

The specific shelf you sit on in the customer's mind.

Tesla Example: "We aren't just a car company. We are an energy innovation company."

04 — Identity

Visual System

Codified look including logo, colors, and typography.

Coca-Cola Example: "That specific shade of Red (#F40000) and the ribbon device are recognized in every country on earth."

Voice & Tone

Guidelines for how the brand speaks naturally.

Example: "Professional but with Jamaican warmth. We say 'Good Morning', not 'Hey there'."

Brand Photography

A consistent style of imagery that avoids generic stock photos.

Airbnb Example: "Authentic, warm, high-resolution photos of real homes and hosts. Never cold, staged real estate shots."

Touchpoint Consistency

Ensuring the brand feels the same online as it does in person.

Ritz-Carlton Example: "The motto 'Ladies and Gentlemen serving Ladies and Gentlemen' applies whether you are booking online or checking in at the desk."

Analyzing Foundation...

Checking against 16 key performance indicators

Strategy Score

Foundation 0%

Audience 0%

Positioning 0%

Identity 0%

Priority Insight Unlocked

Analyzing your results...

Calculating your biggest opportunity for immediate growth.

Implementation Roadmap

AI Optimization Plan