Holsum Retail & Marketing Collateral
We refreshed Holsum's retail presence and outdoor strategy to cut through crowded supermarket aisles. By pairing high-visibility shelf displays with targeted billboard messaging, we helped the brand stand out in stores and connect with communities nationwide.
Client: Holsum (Baking Enterprises Ltd.)
Deliverables: Point-of-Sale (POS) Retail Refresh & Outdoor (OOH) Campaign
Lineup: Sliced Hardo Bread & Natural Bran Hardo Bread
The Challenge
Busy supermarket aisles made it hard for products to stand out to shoppers. Holsum needed to establish strong visual dominance in retail stores while building an authentic connection with Jamaican households.
The Strategy
We created a cohesive visual presence across retail stores and outdoor billboards using clear, recognisable brand elements.
In-Store Display Refresh
Installed high-visibility headerboards with the Holsum mascot and a Jamaican flag badge to attract shoppers from down the aisle.
Wrapped shelf structures in signature blue branding to separate Holsum products from competitors.
Added high-contrast shelf talkers and wobblers to highlight pricing and product options right at eye level.
Outdoor Billboard Campaign
Designed bold billboards centred on the simple words "Hometown" and "Country."
Used signature blue and green backgrounds paired directly with large images of Holsum bread packaging.
Placed "Hometown" ads specifically in Mandeville to honour the location of Holsum's primary bakery.
Distributed "Country" ads across Jamaica to reinforce the brand as an island-wide daily staple.
Want to stand out on store shelves and outdoor billboards?
We help brands build simple, clear displays and ads that shoppers notice.
