Yummy Baked Snack Packaging & Retail Design
We designed a fresh product packaging system and dedicated retail presence for Yummy's baked snack line, including Likkle Likkle Bread, Spice Bun, Cheese Bread, Cinnamon Roll, and Coconut Roll. By combining bold packaging artwork with eye-catching shelf callouts, we built a clear, unified look that stands out in supermarket aisles across Jamaica.
Client: Yummy (Baking Enterprises Ltd.)
Deliverables: Product Packaging Design, Point-of-Sale Displays, and Product Rendering.
Lineup: Likkle Likkle Bread, Spice Bun, Cheese Bread, Cinnamon Roll and Coconut Roll.
The Challenge
Single-serve baked goods often blend together on busy store shelves. Yummy needed product packaging that immediately signalled flavour and variety, paired with shelf displays that drove impulse purchases without crowding retail space.
The Strategy
We developed distinct, colour-coded packaging graphics anchored by Yummy's signature logo and rabbit mascot watermark. The design system extends seamlessly into store shelves with vibrant point-of-sale displays.
Packaging & Product System
Likkle Likkle Bread: Features bold blue-and-white diamond side panels with prominent centre typography.
Spice Bun: Uses rich red side banners accented with yellow stars to signal classic flavour.
Speciality Rolls & Bread: Applies distinct colour themes for quick identification, including deep purple for Cinnamon Roll, warm orange for Cheese Bread, and vibrant sky blue for Coconut Roll.
In-Store Shelf Activation
Brand Headerboards: Anchored retail displays with large Yummy logo headers on solid blue backdrops to define brand space.
Shelf Strips & Dividers: Placed branded shelf strips and clear product category tags to organise items neatly.
Dynamic Wobblers: Added circular "NEW / TRY ME" shelf wobblers highlighting individual items like Banana Bulla and Cinnamon Roll to trigger quick-glance attention.
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