Yummy Spice & Easter Bun
In Jamaica, Yummy Bakery is a household name. Their spice buns are a true classic, loved for their rich taste and tradition. Everyone knows that bright yellow wrapper. We were very excited to take on the job of redesigning the packaging for their famous loaf buns. This included both the everyday Spice Bun and the seasonal Easter Bun.
Client: Baking Enterprises Ltd.
Deliverables: 5 Label Designs & 5 3D Product Renders
Lineup: Year-Round Spice Bun 16oz, 28 oz & Seasonal Easter Bun 16 oz, 28oz and 35 oz
The Challenge
The main goal was to give the packages a fresh, new look without losing the feeling of trust that customers have. We also had to work with a tricky line of products.
There are five items in total. The Spice Bun has two sizes: 16 and 28 ounces. The Easter Bun has three sizes: 16, 28, and a massive 35-ounce "jumbo" loaf. We needed one single design idea that looked perfect on all five of these wrappers, no matter how much the size changed.
The Strategy: Keep It Simple and Strong
We decided on a smart and simple idea. To build strong brand power and keep printing easy, we did not create different designs for the different flavours. Instead, we used the same design for everything.
There is no visual difference between the year-round Spice Bun and the special Easter Bun. When a customer sees the familiar look of their daily morning bun, they will quickly trust the Easter bun sitting next to it.
This approach makes it very easy for customers to spot the brand on a busy shelf. It also helps Yummy Bakery manage their printing and inventory costs across all five products. We made a flexible layout and used bold lettering that looks great whether it is on the small snack size or the huge jumbo loaf.
We made five scalable label files, ready for printing. We also created five photorealistic 3D product renders. We made these high-quality images specifically for the bakery to use in their advertising. Now, they have beautiful pictures ready for social media, their website, and printed flyers.
Need a scalable packaging system for your product line?
Whether launching a new SKU or modernising a heritage brand, we craft packaging systems built for shelf impact and high conversion.
